On April 25, Davis Malm was pleased to host the American Bar Association Women Rainmakers workshop “Niche Marketing: Why, How To, and Now What?” The two-hour interactive program was held in 38 cities, and tailored for women lawyers at all levels. The Boston workshop was led by Susan Letterman White, Chair of ABA Women Rainmakers. Group discussions focused on why niche marketing works, how to better focus business development efforts, and what steps to take to get more results.

Susan Letterman White has developed and performed trainings and workshops to hundreds of clients, individual lawyers and professional staff, and led consulting projects aimed at diagnosing and changing ineffective law firm culture.

Davis Malm attendees included Donna M. White, Tamsin Kaplan, Kendra Kinscherf, Laura D’Anca and Evgenia Goryshina. Donna White has been a member of the ABA Women Rainmakers Committee since 2009.

For more information contact: Joanne M. Thorud; (617) 589-3894; jthorud@davismalm.com

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